The Method
Outside-in. Evidence the seller doesn't control.
We reconstruct the target's true unit economics from the outside in,
across the gross-profit waterfall — GP1 (product), GP2 (fulfilment,
returns, payments), GP3 (service and marketing) — plus the fixed-cost
step-changes and compliance risks that sit outside the margin line.
Our evidence originates where the seller has no control: customer
reviews audited for patterns of operational failure, live-site pricing
and checkout mechanics, delivery performance, consent and advertising
practices, and corroborating third-party data. Where what customers
report diverges from what the room would show, that gap is the finding.
The output isn't a number we ask you to trust. It's a sharper set of
questions, a clearer map of risk, and an honest early read on whether
this deal deserves your LoI at all.